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Ogilvy's New Media Guru On Online Advertising

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I met ad man David Rittenhouse at MIT last month where we were attending the Emerging Technologies Conference. David is one of the industry's savviest observers of new media. As part of the agency's "neo" division, he devises edgy media plans for Ogilvy clients including IBM. I sat down with him in his New York office last week where he gave a great overview of advertising opportunities afforded by online video. While he is very bullish on branded sites like Nike's Joga, he is leery about the viral advertising on video sharing sites like YouTube. He cautions viral ads can be make a big impression, but can damage valuable brands. See this video on Beet.TV: http://www.beet.tv/2006/10/ogi...

Channel: News & Politics
Uploaded: March 10, 2007 at 2:54 am
Author: BeetTV

Length: 05:09
Rating: 4.00
Views: 4448

Tags: Advertising  Conference  David  Emerging  Neo  Ogilvy  Online  Rittenhouse  Sharing  Technologies  Video  

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Video Comments

JustinVerrengia (March 31, 2008 at 12:08 am)
i enjoyed the video, excellent tipsJustin
Shyaporn (March 24, 2008 at 5:24 am)
Of course he's not in favor of YouTube advertising. It's not profitable for traditional advertising firms. This is ridiculous corporate party line stuff right here.
earlybirdsflyhigher (March 1, 2008 at 5:09 pm)
gosh this guy is bullshit bingo all the way
sfbrokers (February 8, 2008 at 7:42 pm)
garbage
veryvictorio (January 25, 2008 at 5:15 pm)
oh my god this guy is such a douche
donaldnyasha2 (September 28, 2007 at 11:20 pm)
peekvid . Com is my favourite site for wating movies online.
hughlooks (June 28, 2007 at 6:56 pm)
What if it was someone who is well versed in this media field of advertising? Would they still need you guys?

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