The New Advertising Companies.New trends in internet advertising, Microsoft and Google internet advertising company acquisitions and more are discussed in this 495 Business Expo presentation...
The New Players: Driving Forces Behind The Latest AcquisitionsDigital advertising, technology and software opportunities for Google and Microsoft are highlighted in this lecture by Louise...
Integrated Internet MarketingPart 4—Coordinating Social Media for Optimal Brand AwarenessLouise Rijk, VP of Marketing & Sales at Advanced Media Productions, presents a guest lecture at...
The User RevolutionInvestigation into the developing internet advertising trend of user-controlled content and "communitainment" that encourages photo & video sharing through social networking sites by...
Changing User Behavior and The Demise of Traditional Advertising MediaLouise Rijk, Vice-President of Marketing & Sales at Advanced Media Productions, offers a look at the...
Integrated Internet MarketingPart 5—Online & Offline Media Marketing IntegrationLouise Rijk, VP of Marketing & Sales at Advanced Media Productions, demonstrates to an audience at Bentley...
A Strategic Approach to Integrated MarketingPart 5—Implementing a Strategic Marketing PlanTips for conducting a competitive analysis, positioning a product or service, selecting the proper media...
Word of Mouth MarketingPart 1—What is WOMM and How Does it Work?Louise Rijk, VP of Marketing & Sales at Massachusetts internet marketing firm Advanced Media...
Integrated Internet MarketingPart 1—Planning & Integrating a Targeted Internet Marketing CampaignLouise Rijk, VP of Marketing & Sales at Advanced Media Productions, presents a guest lecture...
